Michelle Anderson

Chief Digital Officer

“The data we hold across the Group is a significant asset that provides vast opportunities for us to understand our customers better and drive business outcomes. I’m excited to have the opportunity to deliver a programme of work which will enable transformational change for the business.”

Having previously worked within FMCG and Telco industries in Programme Management roles, Michelle joined The Warehouse Group in 2006. She led the teams that delivered the replatform of www.warehousestationery.co.nz and the first transactional version of www.thewarehouse.co.nz. Focused on customer experience, Michelle has proven success in delivering business results and real change in the rapidly evolving consumer and media landscape beyond traditional & digital marketing, into technology, analytics, and data insights. In her role as Executive General Manager Data she is now leading the development and execution of the Data Strategy across the Group.