‘$54m Trading revenue’
As the leading product daily deal site in New Zealand, 1-day.co.nz again grew during the period, achieving an increase of 13% growth in FY16 with a total trading revenue of $54 million. This performance is a reflection of the passion and the experience of our team in delivering ‘best products, best prices, every day at midday’ to our customers.
Key areas of focus for the year were around brand awareness, increased product offerings, speed of delivery and overall customer experience.
Increased activity in marketing and getting the brand in front of more people aided in new customer acquisition, to the highest level in several years. Visibility at the National Fieldays and aligning 1-day.co.nz to Ronald McDonald House Charities® helped legitimise 1-day as a genuine offer to the New Zealand public.
The high-speed nature of the 1-day business and the ability to bring great products at great prices to the market quickly are critical to its success. Increasing the broad range of products by opening new supply lines continued to mitigate the business against risks and provide our customers with a greater offering. Coupled with the work done with different distribution models, 1-day has built a sustainable and robust offering for its customers.
Speed of delivery was a major focus for FY16 and this activity continued to drive the reputation of the business to its most loyal customers.
Add to all of this the focus put into the customer service and after-sales service, 1-day is positioned for another positive year.
Based on our track record of growth in a challenging market the outlook for FY17 looks to be strong for 1-day. With a solid team and good resources around them, increased strategic focus around brand awareness, data capability and customer acquisition there is every reason to be optimistic about the coming year’s performance.