Key to this success has been responding to our customers’ needs and desires, which has resulted in enhanced customer engagement along with increased foot traffic to our stores and an uplift in market share.

Technology and digital continues to invigorate and disrupt the retail industry and this, together with a softening in the core stationery market, increases the need for us to be on top of our game. Understanding our customers is vital, as is engaging with them on a personal level.

Our customers tell us what they want: choice, value and quality, inspiration, ease and convenience, reliability – and knowledge, and value-add services – and our goal is to continue to give them what they want.