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Better Cotton Initiative

Better Cotton Initiative

The Warehouse Limited is proud to be a member of The Better Cotton Initiative.

Through The Better Cotton Initiative farmers receive training on how to use water efficiently, care for the health of the soil and natural habitats, and reduce the use of the most harmful chemicals and apply decent work principles.

Cotton is one of the most popular commodities in the world. Thanks to the work of the Better Cotton Initiative (BCI), the largest cotton sustainability programme in the world, farmers in the cotton supply chain can have a voice and can work to improve the sustainability of this vital crop.

“We’re excited to be part of the Better Cotton Initiative and showing our support for cotton producers around the world,” said Trevor Johnston, Head of Ethical Sourcing at The Warehouse Group.

“Supporting the people who create the products we sell is a priority for my team and The Warehouse as a whole. Over the last decade, the Better Cotton Initiative has developed a reputable, highly impactful programme that we’re proud to be a part of.”

Better Cotton is not physically traceable to end products. However, BCI Farmers benefit from the demand for Better Cotton in equivalent volumes to those we ‘source.’

At the outset of its membership, The Warehouse Limited committed to sourcing 50% of its cotton as Better Cotton by November 2024.

The Warehouse was able to achieve this goal by the commencement of 2021.

Learn more about Better Cotton and more about the impacts of The Warehouse's support for Better Cotton in our report here.