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Our Purpose and Values

Our purpose is simple; helping Kiwis live better every day.

Our purpose has been the same since we first opened our doors in 1982. As we’ve grown to be New Zealand’s largest general merchandise retailer, so has our ambition to be a positive force for Aotearoa. Our success continues to depend on this - it’s what gets us out of bed in the morning and it’s what we always strive to deliver on.

Our values define what we stand for, and how we deliver on our purpose.

They guide our conversations, actions and the decisions we make each and every day.