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In a tech-driven world where Kiwi kids seem to navigate smartphones and tablets as effortlessly as riding a bike, the responsibility of buying a child's first device has become a significant challenge for parents.
As parents grapple with the decision, Noel Leeming is stepping up to demystify the process and help kids stay safe online.
“It's not just about the tech anymore; it's about having the right information to have those conversations with kids around having a positive experience online,” says Noel Leeming Lead Tanya Atkinson.
“Buying a kid's first device is a big deal, but a daunting task for parents too – particularly around Back to School where laptops and devices are as common on school stationery lists as pens and exercise books.”
With the alarming rise of online bullying, distraction, and early exposure to explicit content, the need for a holistic approach to online safety has never been more critical. Recent research from Life Education reveals that 60% of primary school leaders see online bullying as a prevalent issue, and the New Zealand Classification Office says a quarter of young people have encountered explicit images by the age of 12.
Recognising a growing trend where parents seek advice from retailers on online safety, Noel Leeming has teamed up with Harold and Life Education Trust to educate its team members to empower both parents and their tech-savvy offspring.
“We're here to help set up children safely on their newly purchased devices. Our team is trained to guide parents through the process, ensuring they understand the potential risks and know how to protect their kids.
“Our team has undergone training to provide the best support possible. Our partnership with Life Education is invaluable. They are the experts in this field, and a trusted household name. It's fantastic for our customers and helps us be passionate experts.”
As part of this initiative, Noel Leeming has introduced Harold's Tech Tips, available for download from its website. This resource is designed for children to work through with parents/whānau, guiding them in establishing healthy device habits from the get-go.
Customers can contribute to the cause by donating in-store, with all funds Life Education Trust, who teach students about staying safe and positive online as part of their Healthy Harold programme.
Noel Leeming's commitment to combining tech with a conscious approach to online safety reflects a new era in retail where the emphasis is not just on selling devices but also on empowering parents and children alike.
Huge range of BYOD on offer this Back to School
With over 60 BYOD devices available, Noel Leeming offers an extensive range that provides customers with both choice and certainty as they prepare for back to school.
“Getting the right BYOD can be confusing. Our team is equipped with expert advice to navigate through BYOD customer needs, ensuring that parents and students make informed decisions about their school devices.”
To help, Noel Leeming has developed a handy guide for parents and students, offering clarity and guidance in choosing the most suitable device for their needs.
“We want to stand out not just as a tech retailer with the right deals, but as a knowledgeable guide for parents navigating the often-confusing world of school device requirements. We recognise that BYOD can be a maze of options and specifications, and parents need more than just a purchase – they need expert advice.
“We believe in giving our customers the power to choose the right product at the right price for them. With an array of options, we ensure that every customer finds a device that perfectly fits their needs.”