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The Warehouse and Warehouse Stationery are donating a portion of the sales from their new Awesome Inc gratitude range to provide targeted mental health support for young people.
The products from Kiwi company Awesome Inc have been designed to support emotional wellbeing through practising gratitude - and include a range of journals, affirmation cards and notepads for kids, teens and adults.
Chief Product Officer at The Warehouse Group, Tania Benyon, hopes Kiwis will feel inspired to give journaling a go.
"Our wellbeing impacts every aspect of our lives, and in these uncertain and challenging times, it's more crucial than ever to be kind to ourselves."
"We're proud to support our long-standing charity partners, and we hope the funds raised through these products will help to make a difference for many young Kiwis who are struggling with mental health."
The Warehouse and Warehouse Stationery are donating three dollars from every item sold up until the end of October to support Youthline, Parenting Place, and Life Education Trust, who each provide mental health programmes and support services for families and youth.
Mental health professional and founder of The Child Psychology Service, Dr Emma Woodward says, both practising gratitude and journaling are powerful tools to support emotional wellbeing.
"When we write things down and take them out of our head and onto a page, it creates a distance between us and our thoughts, and we can start to see things more objectively. It helps us to identify issues, patterns and themes in our behaviour much more clearly."
"When we practise gratitude, it helps to shift our focus to noticing what's good, and when we purposefully notice what's good – it releases what we refer to as the 'good hormones' which can help to lift our mood," she says.
Up until 12th October, customers can also add a dollar to any purchase from The Warehouse or Warehouse Stationery to support our partners, Youthline, Parenting Place and Life Education Trust.
Life Education Trust Chief Executive John O'Connell says that teachers indicate anxiety is the biggest issue impacting children's learning.
"The last eighteen months have been hard, and right now, children are experiencing separation from friends and wider whānau and the comfort that comes from normal routine.
“Supporting them to learn and grow their resilience is vital now and as we look ahead. Funds raised will support our Healthy Minds teaching of children and support teachers in primary and intermediate schools right across Aotearoa."
Youthline Chief Executive Shae Ronald says the organisation is pleased to team up with The Warehouse Group to support our young people.
“Supporting our own wellbeing and that of our whānau and friends is even more important at this time," she says.
"Donations made through this campaign will help support our national Helpline service, which last year managed more than 243,000 contacts from young people across Aotearoa and has experienced increased demand from COVID-19.”
Parenting Place Chief Executive Dave Atkinson appreciates the ongoing support The Warehouse Group provides through its fundraising initiatives.
"We are extremely grateful for the support of The Warehouse Group that will enable us to support more parents in Aotearoa, ensuring confident, happy, resilient children".
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