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01 November 2019 | Ethical sourcing

The Warehouse Group Joins Better Cotton Initiative

From your favourite t-shirt and your cosiest socks, to the ever-present tea towel on your bench, some of the most common items we use in our daily lives all have one thing in common: cotton.

Cotton is without a doubt one of the most popular and most-consumed commodities in the world. Thanks to the work of the Better Cotton Initiative (BCI), which is the largest cotton sustainability programme in the world, farmers around the world in the cotton supply chain can have a voice and can work to improve the sustainability of the vital crop.

To help grow the mission of BCI and contribute to the sustainability of cotton production and processing, The Warehouse Group has formally joined the initiative this month.

According to BCI, which launched in 2009, it exists “to make global cotton production better for the people who produce it, better for the environment it grows in and better for the sector’s future.”

To achieve this, BCI works with organisations around the world to promote improvements for the environments, communities and economies that produce cotton.

“We’re excited to be joining the Better Cotton Initiative and showing our support for cotton producers around the world,” said Trevor Johnston, Head of Ethical Sourcing at The Warehouse Group. “Supporting the people who create the products we sell is a priority for my team and The Warehouse Group as a whole. Over the last decade, the Better Cotton Initiative has developed a reputable, highly impactful programme that we’re proud to be a part of.”

The impact BCI has on those working in the cotton supply chain spans from helping farmers in China conserve water and raise yields despite extreme weather, to empowering female cotton farmers in Pakistan to set powerful examples of equality in their communities.

Learn more about BCI.

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