The Warehouse Group wins 2021 Personalization Innovator Award

The Warehouse Group has received a Dynamic Yield 2021 Personalization Innovator award for its unique personalisation and customer delivery approach.

This global award recognises brands that understand the true value of customer experience and find new ways to tap into the Dynamic Yield platform to build compelling use cases and level up their personalisation efforts.

Marketing, Digital and eCommerce Chapter Lead, Bonnie Bradley, is thrilled with the award's recognition, which celebrates the achievements of leading brands that go above and beyond to tailor customer experiences.

"The leveraging of AI-enabled eCommerce and utilization of Machine Learning (ML) capabilities has delivered on both business and customer outcomes for The Warehouse Group, as well as allowing our Kiwi team to build world-class skills. I'm extremely proud of our team’s hard work and can't wait to see what we do next."

The Warehouse Group used Dynamic Yield to build and test personalised, optimised and synchronised digital customer experiences, with a specific focus on optimisation tests that reimagine the checkout experience and create custom recommendation widgets for Noel Leeming.

These widgets deliver the most relevant product recommendations to users, based on items they have added to their carts in the same session, alongside custom recommendation and navigation experiences that surface the most relevant products in real-time.

The comprehensive testing plan optimised the checkout experience for Noel Leeming customers by focusing on UX improvements and experimenting with different variations of the checkout flow to keep users on-site and engaged. This improved the year-on-year exit rate by 4%.