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The Warehouse has come out on top in a new study which looks at sustainability in retailing.
The new survey from Colmar Brunton, commissioned by Retail New Zealand, looked at Kiwi shopping habits and asked consumers to spontaneously identify retailers taking the lead in sustainability, with 26 per cent of respondents choosing The Warehouse.
The Warehouse Chief Sustainability Officer, DavidBenattar, says it’s great to see their sustainability efforts recognised by consumers.
“It’s good to see that our progress to deliver a greater number of sustainable products and solutions to Kiwis is resonating.
“Our aspiration is to lead and collaborate with the retail industry to make sustainability more widely accessible to Kiwi consumers.”
The research shows that 86 per cent of Kiwis are prepared to change the retailers they buy from or the products they buy to be more sustainable and provides clear signs of the growing consumer demand for access to sustainable products and services.
Retail New Zealand's Chief Executive, Greg Harford says the consumer feedback is a reflection of the hard work being done by brands to operate more sustainably and in a customer-led way.
“Retailers are committed to delivering better outcomes for the planet, their customers and for the people who work in their supply chains. Substantial progress has already been made over the past few years and as consumers increasingly shop through a sustainability lens, we look forward to seeing even greater gains across the retail sector.”
The new findings are from a Retail New Zealand-commissioned Colmar Brunton survey of more than 1,000 respondents.