Warehouse Stationery launches annual appeal to help Kiwi kids get back to school

In partnership with The Salvation Army, Warehouse Stationery is helping families struggling with much needed back-to-school essentials, thanks to generous donations from New Zealanders.

The nationwide appeal, now in its 13th year, invites customers to add a dollar with any purchase at Warehouse Stationery stores across the country until 15 February. The funds raised will assist families who turn to The Salvation Army for help over this period, to cover items such school uniforms, stationery, social support and devices.

Jono Bell, The Salvation Army’s Territorial Director for Community Ministries says, “If kids are worrying about not having their basic supplies at the start of the school year, it can be distracting and difficult for them to focus on their learning.”

“Our back-to-school appeal with Warehouse Stationery helps the families we work with to give their kids the same great start to the year as their other school mates.”

“We also know that sending kids to school with their full supply list means they are more engaged, less disruptive and feel like they fit in.”

In addition to fundraising in stores, customers can also help Kiwi kids succeed at school by contributing towards a child’s school stationery pack. Each tailored pack includes essential items for primary, intermediate, and secondary school aged children.

Chief Store Operations Officer Ian Carter says, "We're incredibly proud of our partnership with The Salvation Army which helps thousands of Kiwi kids start the school year feeling confident and equipped to learn.”

“It’s an initiative our team love getting behind and every year we’re blown away by the support from our customers.”

Last year Warehouse Stationery customers raised more than $54,000 through The Salvation Army “Add a Dollar” appeal, which helped support low-income families struggling with back-to-school costs.