Originally from the UK, Sarah started at The Warehouse Group in August 2017 as General Manager for eCommerce and became the Chief Digital Officer following her appointment as a Tribe Lead for Customer Engagement in February 2020.
Sarah's customer experience obsession began when she was sixteen years old during her first job in retail. Sarah believed then and still does today, that we all deserve seamless experiences that not only meet but exceed our individual needs and desires. Sarah loves her role because she gets to work with amazing teams who continuously challenge how we can add value through delivering exceptional digital experiences for our customers.
Prior to joining The Warehouse Group, Sarah was based in Singapore as Senior Vice President of Growth and Optimisation for Lazada Group, the leading eCommerce platform and flagship platform of the Alibaba Group in Southeast Asia. In her role, Sarah had the privilege of leading an integrated team across seven markets, where she was responsible for driving onsite optimisation and brand campaigns to deliver revenue, conversion and basket growth.
Sarah brings a wealth of knowledge in strategic ecommerce and customer engagement into her Chief Digital Officer role, as well as sharing her passion for customer experience through innovation, transformation and data with The Warehouse Group team, to help play our part in helping Kiwis live better every day.