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28 November 2019 | Innovation

Two months in with Noel Leeming's digital human, Nola

Noel Leeming’s new digital human team member, Nola, has had a successful first two months at the recently opened Westfield Newmarket store.

Expertly developed to assist shoppers with in-store navigation and general queries, Nola is one of the first human-like interfaces backed by artificial intelligence in a New Zealand retail store, created in partnership with UneeQ and Jade software.

Nola is positioned in-store to help shoppers navigate the store and answer questions they may have.

Over the course of Nola’s two months in-store she’s demonstrated a wealth of value to the Noel Leeming Newmarket team through:

  • 35,546 interactions
  • 2,761 directions provided to customers
  • 999 handovers to Noel Leeming team
  • 808 selfies

Westfield Newmarket store manager Prasad Perera congratulates Nola on her first month saying,

"Nola is a valued member of the team, providing customers helpful information and additional support for our other team members. We are excited to watch her grow and progress in her career with Noel Leeming."

Every communication with customers and team helps develop Nola's experience leading to her future career goal - working in multiple Noel Leeming stores across New Zealand.

Learn more about the innovative new store here.

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