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24 May 2024 | Announcements

The Warehouse launches Good One – a health and body range for everybody

The Warehouse has launched its first private label health and body brand Good One, a new cruelty-free body and hair care range, locally made with natural ingredients and designed for everybody.

Exclusive to The Warehouse and available on shelves now, the Good One range delivers value that’s not only kind to skin but also to wallets. All Good One products cost between $6-$8, ensuring Kiwi families can purchase NZ-made products made from native ingredients at affordable prices.

With a commitment to caring for the planet and the community, the Red Sheds have also partnered with Women’s Refuge to provide Good One product to women and children around New Zealand. 

The Warehouse Health and Beauty buyer Phoebe Thomas, who spearheaded the new product range, says the development of Good One has been all about Kiwis and for Kiwis.

“In creating Good One, we wanted this to be for every body and everybody. Good One is super affordable, great quality, NZ made, and will look amazing in bathrooms across the motu.

“Offering great, affordable essentials is what we do at The Warehouse, and we wanted to tackle this in the health and beauty category as well. We’ve put in the work to make a fantastic, family-friendly product, that’s gentle on skin, ethically manufactured and cruelty-free. Plus, it’s packed full of natural NZ ingredients like Kawakawa and Mānuka honey, which are known for their healing properties.”

Good One Gives Back to Women’s Refuge

Feeling good is also about doing good, so The Warehouse has made sure Good One Gives Back through an ongoing partnership with Women's Refuge, providing product to women and children in its care. 

With refuge locations from Kaitaia to Invercargill, those in need often leave their homes with only the clothes on their back. When people purchase Good One, they are helping The Warehouse provide essentials like shampoo, body wash and more to over 2,000 families seeking assistance from Women’s Refuge every year.

“It was important to us to make sure Good One also gave back to our communities. The Warehouse has a long-standing relationship with Women’s Refuge so when this opportunity came up, we knew the fit was right,” says Phoebe.
Dr Ang Jury, CEO of Women’s Refuge, says the Good One product is going to help women using their services and will make a real difference.

“Body and hair care is the last thing someone is thinking about when they leave an unsafe situation. In most cases, women come to us with very little and the more of the small things we can sort out for them the less stress they feel. Not only will this donation of Good One give a little something extra to these extraordinary women who are looking to start over, it will send a message that they are valued and deserving of products that many of us take for granted.”

What’s in (or not in) Good One

All Good One product is crafted locally in New Zealand, and intentionally made without harmful chemicals like parabens, SLS or SLE, triclosan, formaldehyde, synthetic fragrances, or mineral oils.

Leaping Bunny certified

Kiwis who are conscious of making considered, thoughtful choices can purchase Good One knowing the range is approved under the Cruelty Free International Leaping Bunny Programme – the global gold standard for cruelty-free products. The Leaping Bunny is the best assurance that a brand is genuinely committed to removing animal testing from its supply chain. 

Made with Kiwis (and their budgets) in mind

Kiwis will be able to purchase three different scents of body wash, hand cream and hand wash, that are quintessentially Kiwi – Day at the Beach (Coconut and Mānuka Honey), Bushwalk Bliss (Cedarwood and Kawakawa) and Garden Sunrise (Mandarin and Jasmine). This is alongside two types of shampoo and conditioner pairs (Nourishing or Everyday) and a 2 in 1 (hair and body wash) for Kiwis with limited time. Bath time also just got even more entertaining for little ones with the Good One Kids 3 in 1 hair, body and bubble wash. Despite the current cost of living crisis, the range continues to drive incredible value with pricing ranging from $6 - $8.

The Warehouse plans to further grow the Good One range with lip balms and travel-friendly hand creams as well as sustainable hand wash refills in the coming months. Until then, Good One can be found in the health and beauty aisle at your local The Warehouse and online now. 


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